Anyone selling real estate in Switzerland — whether it's a single-family house in the suburbs of Bern or a condominium in Zurich's district 3 — wants to maximize the profit they make. But the tax authorities have their say: property gains tax can eat up a considerable part of the proceeds. To reduce this tax burden, sellers are understandably trying to claim as many costs as possible as investment costs. The focus is in particular on the brokerage commission and advertising costs, as they often reach five-digit amounts. But be careful: The assumption that every invoice from a broker or every receipt for marketing measures is accepted one-to-one by the tax office is a dangerous mistake. In 2026, the cantonal tax authorities are taking a closer look than ever before. The principle of “local gratuity” and strict causality applies. Only those who can prove that the costs were necessary, reasonable and normal on the market will benefit from the full deduction. This guide explains to you where the cantonal limits are, why “private brokerage” is not rewarded and what other costs you should have on your radar.
No matter what questions you have about real estate — Loft is here to answer them clearly, simply, and reliably.
Ask questions about a propertyNo, brokerage commissions and sales costs are not always fully deductible. The tax offices only recognize costs that were normal local and necessary for sales success. In most cantons, the limit for brokerage commissions is 2% to 3% of the selling price. If the costs exceed this framework (e.g. 5% commission), the excess portion is often rejected as a “hobby” or concealed use of profit and does not reduce the taxable profit.
The brokerage commission is legally considered a profit cost. It reduces net profit, as it represents a necessary expense to make the sale possible in the first place. However, in 2026, the cantons have very different ideas of what is “appropriate.”
In addition to the brokerage fee, there are a number of other items that you should include in your property gains tax return.
There are clear scenarios in which the assertion of sales costs fails. In 2026, transparency through digital payment flows is so high that “tricks” are immediately noticeable.
The burden of proof lies with the taxpayer. Anyone who fills out the real estate gains tax return must be able to prove every detail.
Be sure to have the following documents ready:
The written brokerage contract including fee agreement.
The broker's detailed final statement.
Payment proofs (bank documents) that prove that the money actually flowed.
Evidence of value-adding investments that increase the investment value.
In a market environment characterized by complex tax rules in 2026, technology helps you calculate the profitability of your sale in advance.
heyloft.ch helps you not to give away francs:
Are the brokerage commission and other sales costs always deductible? No They are only there if they are verifiable, necessary and local practice. Anyone who blindly agrees on excessive commissions pays twice in the end: once to the real estate agent and once to the tax office because the deduction is reduced.
In summary, before signing the contract, contact the real estate agent to find out about the cantonal practices of your location. Anyone who plans ahead and uses heyloft.ch's data power to professionally conduct their tenant due diligence (or seller audit) optimizes their tax burden legally and efficiently. With the right strategy, your perfect match — financially maximized and tax-clean — is within reach.
No matter what questions you have about real estate — Loft is here to answer them clearly, simply, and reliably.
Ask questions about a property